Now a days, search engine optimization is the trending and buzzing word in digital marketing. Google, the giant search engine, started this process and creates various algorithm for websites based on different size devices. This process affects website’s organic search result. Before one decade, to visit any website, people just used desktops. But after the development in mobile technology, people use their cellphones to visit website on the spot, if any query arises. This is possible through responsive trend and mobile site’s development. The purpose of making responsive web design, is to fit business site on any size of device.

Google’s algorithm named “mobile friendly-ranking signal” may affect your site’s search traffic from mobile devices, if your site is just responsive not mobile friendly. At AditMicrosys, we give solutions for both responsive websites and mobile sites. Here is the brief difference among various trends :

Responsive web design :

The design varies according to the screen size of the device. They are optimized for various screen sizes like desktop, laptop, tablet & mobile.

Web apps :

Web apps look and feel like mobile site and its mobile dedicated.

Mobile dedicated site :

This type of sites are specifically designed for mobile devices. They have different url structure than desktop sites like

Desktop site :

Desktop sites are not optimized for mobiles, it’s just designed for PC

Advantages :

Responsive site : It is easier to maintain as it works well on desktop and mobile devices. Cheaper and Easier for analytics to get perfect statistics of user’s flow on your website. So you can get idea on user’s engagement with your site. Designers at web design company give you brief idea on UX while developing your website.

Mobile site : You just need to serve resources for small screen devices. It doesn’t have to adopt desktop size, so you have most of the control of your mobile site.

Disadvantages :

Responsive site : You must take care about page loading speed. If your content is not managed properly, then loading time will be increased. If your site is large & complex, then it would be difficult to make it fast.

Mobile site : As mobile site is hosted on subdomain, you will need to detect user’s device. Maintenance cost will arise as you have to maintain two different sites.

How to check that your website is mobile friendly ?

  1. Manually check on multiple devices : To improve the user experience, you need to check how your website will load on each device. There are some free tools to check the UX for various devices – Matt Kersley’s Responsive Web Design Testing Tool. You can see how your website appears on the common screen widths and sizes.
  2. Google’s mobile friendly test : Copy and paste your website url on – Google will do quick analysis & give you result pages which have mobile-friendliness issues.
  3. Page speed and loading time : Page loading is the important factor for mobile optimization. You can check it on It will provide in-depth diagnosis and advice for load issues with specific code snippets.